We build software to help.
Plantiful Life is a software studio making software for people who want to live better.
Years in the making
I’ve been obsessed with health and nutrition since I was 18. I started working as a personal trainer in college and read everything I could get my hands on — books, journals, anything. I loved watching people push past what they thought their bodies could do, and seeing how the right training and nutrition could expand those limits.
Then life happened. I started a career that had nothing to do with any of it, and fitness and nutrition slid to the back burner for years.
What brought me back
When family members and friends starting getting older and sick. I went back to everything I’d stopped paying attention to in fitness and health. My goal became to increase healthspan, not just lifespan.
I made myself a promise: I’d focus on being healthier, and share what I found along the way. I went back to personal training in 2015 — the same year I went plant-based. It hasn’t always been a straight line, but I’ve tried to be a little better every day since.
Why software
I was having lunch with a couple of vegan friends, and we got into what’s actually hard about eating plant-based. It wasn’t necessarily the cooking or finding vegan recipes. It was the actual meal planning, the ingredient label reading, the endless recipe tabs open on different devices, the decision fatigue of it all.
The tools I wanted didn’t exist. So we started building them.
Each app here solves a problem I’ve had in my own life. Plantiful Meal gives me a curated weekly dinner lineup with the shopping list done for me. Is It Vegan? lets me scan anything at the grocery store and know in a second whether it fits. Recipe Tin captures every recipe I find anywhere on the web and turns the week’s picks into one organized grocery list. More ideas are coming.
What I believe
- Curation beats search. Ten good ideas beat ten thousand average ones.
- Health and Wellness should be easier. If it’s too hard, nobody stays with it long enough for it to matter. Willpower is finite. Software can make life changes easier.
- Affordable, no gatekeeping. Our apps are priced to make it easily affordable to have the tools to live a more sustainable, happier, healthier life.
- Small, independent, opinionated. I care about all living beings, and that’s the focus I bring to this company. Be Good And Do The Right Thing.
Get in touch
Questions, feedback, a feature you wish existed? Drop me a line on the contact page. I read every message.
— Matt